In 2024 almost 42 thousand events were organized for 4 million participants, (13% international events) generating around 6 and a half million. Rome was the eighth destination in Europe for meetings and conventions, and hotels remain the preferred location for 83% of events. The average duration of the events was one and a half days.
Corporate events was the most important - 63% of the total - and the most coveted remain the scientific conferences, which have the highest average expense per participant, equal to 600 euros, followed by the meetings of the associations which was 26% of the total, but generate 38% of the attendance.
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With 15.2 million arrivals and 33.7 million certified overnight stays in the capital alone, the entire Lazio region conquered the Regional Tourism Reputation.
The opening of many structures of international luxury brands such as Orient Express, Bulgari, Mandarin, Baccarat Majestic, Six Sense, Nobu, Four Seasons, will join the prestigious brands such as Soho House, W hotels, Hilton la Lama, Hyatt , Marriott, Sheraton, mostly engaged in sustainability programmes, with furnishing solutions and green services.
