M.I.C.E. activity in Rome and Lazio is going well: it has grown in 2024 and will continue to do so this year too, according to data provided by the Oice Observatory on a panel of 512 structures in the Lazio region.
In 2024 almost 42 thousand events were organized for 4 million participants, (13% international events) generating around 6 and a half million. Rome was the eighth destination in Europe for meetings and conventions, and hotels remain the preferred location for 83% of events. The average duration of the events was one and a half days.
Corporate events was the most important - 63% of the total - and the most coveted remain the scientific conferences, which have the highest average expense per participant, equal to 600 euros, followed by the meetings of the associations which was 26% of the total, but generate 38% of the attendance.
